Research Triangle Park, NC – 05/07/2015 – Managed markets groups, a critical function of a life sciences company’s commercial arm, work to build and maintain relationships with managed care organizations, government payers and private payers. To maintain communication between the company and key payer decision makers, managed markets groups must be staffed to handle the necessary payer interactions and activities. According to primary intelligence firm Cutting Edge Information, managed markets groups at Top 50 companies have an average of 43 managed markets account managers.
A recent survey by Cutting Edge Information found that the number of managed markets account managers at Top 50 US groups ranges from 26 to 65. Survey respondents at small US groups, on the other hand, have between 1 and 20 account managers.
“Staffing levels vary by organization and portfolio size,” said Jacob Presson, senior research analyst at Cutting Edge Information. “A larger pharmaceutical company with more financial resources and a greater number of products will typically have specialized teams of account managers to support specific therapeutic areas or individual products.”
Managed Markets Account Managers: Fortify Payer Relationships to Secure Product Profitability, available at http://cuttingedgeinfo.com/research/market-access/managed-markets-account-managers/, guides managed markets teams to succeed by emphasizing payers’ needs and meeting them by working through account managers. The report’s analysis examines the kind of information most valuable for account managers to present, how this information should be presented and their primary targets for meetings. The report’s highlights include:
- Data and diagrams showing reporting relationships and managed markets group structures
- Benchmarks on managed markets account manager budgets and spending
- Strategic recommendations and benchmarks for improving communication and relationship-building with payers
For more information about managed markets account managers and payer relationships, please visit http://www.cuttingedgeinfo.com/research/market-access/managed-markets-account-managers/.
CONTACT:
Rachel Shockley
Marketing Team Leader
Cutting Edge Information
919-433-0211