Pharmaceutical Product Development, LLC (PPD) today announced the company has earned recognition for excellence in multimedia and digital communications for productions promoting the role of clinical research in developing life-changing medicines. PPD received a Telly Award and two Digital Health Awards.
PPD achieved recognition in both awards programs for a video of TrimentumTM, an alternative model for conducting clinical trials known as sequential parallel comparison design (SPCD) that significantly reduces the impact of the placebo effect in clinical trials. PPD received merit recognition for its Careers website, which features connections between industry-leading talent and the company’s mission of helping biopharmaceutical clients deliver life-changing therapies.
"PPD is proud to earn these kinds of honors, as they validate our commitment to high quality standards and demonstrate that our dedication to innovation is fueled by passion,” said Elizabeth Kuronen, vice president of strategic communications and marketing for PPD. “We continue to be creative when communicating and promoting our offerings to our customers. We realize the importance of differentiating ourselves from our competitors and effectively branding the services that help our customers develop new medicines."
Trimentum is a patented clinical trial methodology that significantly increases assay sensitivity and reduces the adverse impact of high placebo response and heterogeneity on therapeutic efficacy signal detection. The Trimentum video earned PPD a bronze during this year’s annual Telly Awards and a bronze Digital Health Award.
The 37th Annual Telly Awards honor the best film and video productions to strengthen the visual arts community. The Digital Health Awards honor the world’s best digital health resources across a number of categories.