ORIG3N, announced the launch of a unique partnership with Innovasalud to bring health and wellness DNA Tests to Latin America. As part of the agreement, ORIG3N DNA Tests in the new market will be cobranded with Innovasalud and translated into the Spanish language for increased accessibility.
"This partnership is an incredible milestone in our company's evolution," Robin Smith, CEO and co-founder of ORIG3N said. "Partnering with Innovasalud will allow more people to gain direct, affordable access to their DNA as we move closer towards the future of personalized health. Innovasalud's vision of offering genetic assessments that help people make healthier decisions about what works for their bodies aligns perfectly with our mission. We're very excited to welcome Latin America to our ORIG3N community."
ORIG3N offers a full suite of health and wellness DNA Tests. The cobranded DNA Tests FITCODE fitness, AURA skin, FUEL nutrition, BLISS behavior, and BLOOM child development will all be available in Latin America.
"We are very excited about the potential of having people better understand themselves," Salvador Cuadros, Sales and Marketing Director of Innovasalud said. "Our partnership with ORIG3N will make this possible by introducing high-quality lifestyle DNA tests initially to the Mexican market and then to the rest of Latin America."
As the partnership progresses, these cobranded DNA Tests will also be available at various events throughout Mexico. ORIG3N/Innovasalud DNA Tests will allow people from all walks of life in Latin America to better understand their own DNA.
"There are so many insights you can glean from your DNA, from your genetic predisposition to vitamin deficiencies, to your fitness potential, to how likely you may be to have a dependence on alcohol," Smith said. "Knowing your unique DNA empowers you to make choices to improve your lifestyle in a way that works with your body."