IQVIA announced the pharmaceuticals division of Roche has selected IQVIA’s commercial technology suite for deployment across more than 100 markets. IQVIA’s Technologies suite includes the Orchestrated Customer Engagement (OCE) Sales/Marketing, Master Data Management (MDM), ePromo and Organization Manager applications and will be a key enabler for this industry leader’s efforts to transform commercial engagement.
Under the terms of this multi-year agreement, Roche Pharma will rollout IQVIA’s OCE Sales, OCE Marketing, Organization Manager, MDM, and ePromo solutions for approximately 14,000 users across 100+ countries.
This strategic collaboration with a leading innovator in life sciences utilizes IQVIA’s open technology designs and innovative biopharma solutions to enable easy deployment across the globe. IQVIA’s clients can deliver more meaningful and engaging customer interactions by using global solutions uniquely tailored to the life sciences industry.