IQVIA™ announced that Ferring Pharmaceuticals has selected IQVIA Technologies’ Orchestrated Customer Engagement (OCE) platform for global deployment across more than 50 markets.
“We are pleased to be working with IQVIA on this project,” said Vincent Turgis, Global CIO, Ferring Pharmaceuticals. “OCE will enable us to streamline processes while developing strong customer relationships as we better anticipate and respond to market changes.”
IQVIA Technologies’ OCE for advanced customer engagement breaks down silos by seamlessly connecting sales, account management, and other functions to enhance the customer experience, strengthen relationships, and drive performance. OCE is built on best-in-class industry platforms, including Salesforce, Amazon Web Services, MuleSoft, Heroku, and Box. With unique capabilities, such as predictive analytics and machine learning, OCE provides an intuitive consumer-grade user experience, AI-enabled recommendations, seamless integration with other data and applications to drive better decision-making.
“We are confident that OCE will transform Ferring’s customer interactions by optimizing performance,” said Tal Rosenberg, senior vice president, Global Technology Solutions for IQVIA Technologies. “OCE is part of an integrated commercial ecosystem that enables clients to manage the process of customer engagement from one end to the other. This platform will harmonize customer interactions, which leads to enhanced trust and optimized performance with clients.”