CURE Pharmaceutical announced a collaboration with PMI, a subsidiary of Factoria Bogar in Guadalajara, Mexico. PMI will have access to CURE’s drug delivery platform, CUREform™ for its drug formulation, as well as become its distribution partner in Mexico for CURE’s wellness products, such as its vitamin D supplement, sleep and CBD combination products.
“This collaboration enables us to reach new markets with our suite of wellness products as well as prompt innovation with new drug formulations and conduct valuable patient studies on drug efficacy,” said Rob Davidson, CEO of CURE. “This is a valuable partnership from both a revenue perspective as well as an opportunity to expand product offerings and research collaborations.”
PMI will be distributing CURE’s wellness products throughout Mexico, including its weekly vitamin D supplement and sleep aid delivered using CUREfilm® technology. The weekly vitamin D supplements provides 50,000 IU of vitamin D3 to reduce risk of infections. CURE sleep strips contain a soothing blend of melatonin, naturally occurring amino acids and beneficial vitamins that promote fast-acting, balanced sleep patterns for a deep, restful slumber and a rejuvenated awakening.
“Staying healthy and getting enough sleep are at the top of everyone’s mind during these very stressful days and CURE’s wellness products are welcome addition to our offerings,” said Mauricio Villanueva, CEO of PMI and Factoria Bogar. “Incorporating CURE’s drug delivery platform into our future drug and wellness formulations will create new opportunities to differentiate ourselves in the market.”
The PMI collaboration will include several development initiatives with its proprietary prebiotic product from Agave in combination with CBD that leverages the CUREform™ novel delivery platform for treatment of multiple GI indications.