Adlib announced a rebrand that represents its evolution into an AI-driven, SaaS-based Content Intelligence and Contract Analytics business. The rebrand consists of an enhanced SaaS-based solution, a website with an improved user experience, and a new logo and brand.
“In the last year, Adlib has diversified its service offering while broadening our global footprint,” says Brett Mellon, CEO of Adlib. “With this launch, our customers will continue to experience our rich suite of Content Transformation solutions plus additional Contract Analytics capabilities,” he adds. “This strategic decision supports our future growth and delivers a clearer message behind a clean, reinvigorated brand.”
“Adlib is always adapting to market shifts, and we have seen plenty over the last year,” says Peter Duff, Co-Founder and Chief Product Officer. “Covid-19 is pressing organizations to comb through millions of contracts in search of force majeure clauses, Banks are dealing with the LIBOR transition, IFRS 17 will be impacting Insurance, and there are other ongoing compliance and risk-reduction initiatives,” he adds. “Our new brand will guide us forward into the Contract Analytics space while allowing us to stay true to our roots as a Content Transformation company.
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“The new Adlib brand better reflects our core ethos: to amplify human potential and maximize business performance with intelligent data,” says Marc Fuentes, Senior Director of Marketing. “Adlib’s new logo includes organic upward curves which signifies the performance, profitability, and growth that Adlib helps our customers achieve,” he adds. “Our new identity is sophisticated, simple, and powerful, much like the solutions we provide.”