Suanfarma announced a strategic rebranding initiative. All of this is aimed at reinforcing the importance of Suanfarma as a global player in the healthcare sector, both as a distributor of APIs and as a CDMO company in the production of active pharmaceutical ingredients.
In this manner, Suanfarma's sites, Cipan and Rovereto, are now acknowledged as part of a global and unified brand. Being collectively part of Suanfarma CDMO enhances visibility and flexibility in new projects, enabling the leveraging of synergies among the two factories in the group, in Portugal and Italy respectively.
Suanfarma's rebranding signifies a transformation that emphasizes the integration of its sites into the global business landscape of Suanfarma, all while upholding the unwavering dedication to quality that has been pivotal to the company's success. The company's core values, backed by its people, will continue to drive its commitment to providing high-quality solutions and services.
In accordance with this new brand strategy, Suanfarma is also introducing its new brand mantra:
This rebranding project presents a strategic opportunity for Suanfarma to embrace a more corporate approach, aligning its brand with its CDMO capabilities and the innovative and dynamic spirit of the industry. By doing so, Suanfarma aims to not only adapt to the evolving business landscape but also to set new standards for customer excellence.
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